Tweefind works differently than Twitter Search in that the results are sorted by tweets of people who have more followers, meaning more influence. So if you search on Ding Dongs and Ashton Kutchner or Guy Kawalski have tweeted about it, their tweets are going to be at the top of the search results list, with the people with fewer people in descending order after that.
This can be useful if you are a company with a product and you are looking to see who is talking about you and what kind of influence they have.
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